Privacy policy

Privacy Policy

Last updated: September 4, 2026

Durva Fashion operates this store and website, including all related information, content, features, tools, products and services, to provide you with a curated shopping experience (the “Services”). Durva Fashion is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit our website, use our Services, purchase products from us, or otherwise communicate with us.

Please read this Privacy Policy carefully. By using or accessing our Services, you acknowledge that you have read and understood how your personal information may be collected, used and disclosed as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you. Personal information does not include information that has been anonymised or de-identified so that it can no longer reasonably identify you.

Depending on how you interact with our Services, we may collect or process the following information:

Contact details, including your name, billing address, shipping address, phone number and email address.
Payment and transaction details, including payment method, transaction amount, payment confirmation and limited payment-related information. Payments may be processed by Shopify or third-party payment providers. We generally do not store your complete card number.
Account information, including your username, password, preferences and account settings, if you create an account.
Order information, including the products you view, add to your cart, purchase, return, exchange or cancel, as well as your order history.
Customer communications, including information you provide when you contact us for support, ask a question or submit a complaint.
Device information, including your device type, browser type, network connection, IP address and other technical identifiers.
Usage information, including information about how and when you browse, search, navigate and interact with our website and Services.
Marketing preferences, including whether you have subscribed to promotional emails, messages or other communications.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, when you create an account, place an order, subscribe to marketing communications, contact us or otherwise provide information to us.
Automatically through our Services, including through cookies and similar technologies when you browse or use our website.
From Shopify and our service providers, when they process information on our behalf to provide hosting, payment, analytics, customer support, fulfilment or shipping services.
From marketing, advertising or business partners, where permitted by applicable law and subject to their own privacy notices.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for the following purposes:

Providing and improving the Services. We use your information to operate our website, process orders and payments, fulfil purchases, arrange shipping, manage returns and exchanges, provide customer support, maintain accounts and improve the shopping experience.
Personalising your experience. We may use your browsing and purchase activity to remember preferences, show relevant products, recommend items and improve the layout and content of the website.
Marketing and advertising. Where permitted by applicable law and, where required, with your consent, we may send promotional emails or other marketing communications and show advertisements that may be relevant to your interests. You can opt out of promotional communications at any time.
Security and fraud prevention. We may use information to authenticate accounts, protect payments, detect and investigate suspected fraud, prevent misuse of our Services and protect our customers and business.
Communicating with you. We use your information to respond to enquiries, provide order updates, send service messages and maintain our relationship with you.
Legal and compliance purposes. We may use information to comply with applicable laws, respond to lawful requests, resolve disputes, enforce our terms and protect our legal rights.

We aim to collect and use only the personal information reasonably necessary for the purposes described in this Privacy Policy and any notice provided at the time of collection.

How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business and operational purposes, including:

Shopify and service providers that support hosting, website operations, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
Payment providers and logistics partners to process payments, deliver orders and manage returns or exchanges.
Marketing and advertising partners, where permitted by applicable law and subject to their own privacy notices. You may opt out of promotional communications from us at any time.
Third parties when you request or authorise us to share information, such as when you ask us to deliver an order or use a third-party service connected to our website.
Our professional advisers, affiliates or business partners, where reasonably necessary to operate or protect our business.
Authorities or other parties when required by law, including in response to lawful requests, court orders, subpoenas or other legal processes.
Parties involved in a business transaction, such as a merger, sale, financing, restructuring or insolvency proceeding.

We do not sell your personal information as a standalone product.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes information about your access to and use of our Services in order to provide, maintain and improve its platform and related features.

Information submitted through our Services may be transmitted to and processed by Shopify and service providers in countries other than India. Shopify may also process information in accordance with its own policies and legal obligations.

For more information about how Shopify handles personal information, please review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Cookies and Similar Technologies

We may use cookies, pixels and similar technologies to operate the website, remember preferences, understand website usage, improve performance, provide security and support marketing activities.

You may be able to control cookies through your browser settings or the cookie controls made available on our website. Disabling certain cookies may affect the functionality of the Services.

Third-Party Websites and Links

Our Services may contain links to websites, applications or online platforms operated by third parties. If you follow a link to a website that we do not own or control, you should review that website’s privacy policy, security practices and terms.

We are not responsible for the privacy, security, content or practices of third-party websites. Our inclusion of a link does not necessarily constitute an endorsement of that website or its operator.

Children’s Data

Our Services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18.

If you believe that a child has provided us with personal information, please contact us using the details below. We will review the request and take appropriate action as required by applicable law.

Security and Retention of Information

We use reasonable administrative, technical and organisational safeguards to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no security measure is perfect, and we cannot guarantee absolute security. Please avoid sending sensitive information through unsecured channels.

We retain personal information only for as long as reasonably necessary to provide the Services, complete transactions, maintain business and tax records, comply with legal obligations, resolve disputes and enforce agreements.

Your Rights and Choices

Subject to applicable law, you may have the right to:

Request access to personal information we hold about you.
Request correction of inaccurate or incomplete personal information.
Request deletion of personal information where permitted by law.
Withdraw consent for processing that is based on consent.
Opt out of promotional emails by using the unsubscribe link in the message.
Request information about how your personal information is used or shared.
Raise a complaint about the handling of your personal information.

To exercise a right or make a privacy request, contact us using the details below. We may need to verify your identity before processing your request. We will respond within the time required by applicable law.

Withdrawing consent may not affect processing that is required to complete an order, provide a requested service, comply with a legal obligation or protect our legitimate interests.

Complaints

If you have a concern or complaint about our handling of your personal information, please contact us first so that we can review and address the issue.

You may also have the right to approach the relevant data protection authority or other competent authority under applicable Indian law.

International Processing

Shopify and certain service providers may store or process personal information outside India. Where personal information is transferred or processed outside India, we will take reasonable steps to do so in accordance with applicable law and the contractual or technical safeguards used by our service providers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, legal requirements or operational needs.

When we make changes, we will post the revised Privacy Policy on this website and update the “Last updated” date. We may provide additional notice where required by applicable law.